Stop the ‘How Many Retweets’ Madness!

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I don’t know when it all started, maybe the “nuggs” kid, but at some point someone Tweeted to a company and asked “How many Retweets for *insert ask here*?” Since then people have jumped on the bandwagon and asked for free chicken nuggets for a year, yearbook photos with actors, free tickets to Universal Studios, memorabilia, photos at a stadium, and so much more.

This past weekend, upon seeing that the New York Mets will let a local girl take her prom photos on the field if her Tweet gets 500,000 Retweets I had a thought:

To which a fellow social media professional Chris Yandle made an outstanding point:

This latest “I want to go viral in the most self-serving way” phenomenon got me thinking; Why don’t these companies, teams, celebrities, etc require more than a crazy amount of Retweets? Brands probably either see this as goodwill or laugh at the ridiculous number they just Tweeted to the requestor, but how about instead of needing 500 trillion Retweets, challenge them! Up the game! Make the requestor earn what they’re asking for! They want something for free? An experience that would normally cost thousands of dollars or is priceless? Well then challenge them to volunteer at a local animal shelter or soup kitchen for a certain amount of hours, prove that they get straight A’s, write an essay on why they deserve this opportunity. What I’m saying is, make them prove they’re worth this extraordinary ask!

When I was younger and would ask my parents for something, their response was always “What have you done to deserve it?” Had I cleaned the house? Taken out the garbage? How were my grades? (This one never turned out well) Heck, if I asked my parents to bring my Girl Scout cookie sheet to their offices I probably had to go to all the homes in our neighborhood and try to sell to them first. The point is, I had to work for it.

Yes, I know that there will be people out there that tell me I’m a stick in the mud. That it’s all in good fun, and sure it is and it was funny the first few times, but I think it’s getting a little out of hand. The copycat bandwagon has jumped the shark. So I’m going to put a challenge out to brands on Twitter, the next time someone asks for something outrageous in the name of Retweets, challenge them back to do something meaningful instead. Oh you want to make it fun instead? Ok, then a photo scavenger hunt or an original video. As a brand you can then turn any of these opportunities into content!

(BTW Callie, I hope you get to take you prom photos on the field, no matter if you get those 500,000 Retweets or not, because that would be really awesome.)

Posted in career, Marketing, Social Media, Twitter | Leave a comment

My Podcast Debut!

My last blog post received a lot of attention. Numerous people reached out to thank me for writing it. Telling me they’ve gone, or are going, through the same experience. I would say it’s comforting to know that I’m not alone, but I do not wish this on anyone!

So far no job offers have come out of the posting, but I did make my podcast debut on the “Tao of Sports” thanks to the post. Host Troy Kirby and I had a 30 minute chat about working in sports and breaking news social media, that photo I took back in 2011 that went viral, and how #HireStef came to be.  If you’re so inclined, have a listen!

Posted in career, Marketing, Social Media, Sports, Sports Business, Uncategorized | Leave a comment

Worst Roller Coaster Ride Ever


*Editorial note. I started writing this a month ago and the title was a little different, but then I had two opportunities go deep into the interview process and a month-long freelancing gig. Well, the opportunities fell through and the freelancing gig ended. 

Seven months ago I was called into a conference room and told that I no longer had a job.

It’s not the first time this had happened to me, layoffs unfortunately happen, but it was slightly unexpected. Two weeks prior I was covering the NHL All-Star Game in Los Angeles. In early January I was in Tampa for the National Championship. In December I was focused on SI’s Sportsperson of the Year event. A month before that I was interviewing for a promotion at work. A lot can change in three months, huh?  Anyway, back to that day in February, I had that terrible feeling in the pit of my stomach when my boss sent me a Slack message with no context asking me to come to a random conference room.

What happened next was like listening to the Peanuts teacher. I’m pretty sure I heard things like, “you’ve done a great job here,” and “thank you for your hard work and dedication”  What my now ex-boss was saying to me didn’t matter, I didn’t have a job anymore. Like any job, working at Sports Illustrated had its ups and downs, but I loved that I had the opportunity to work for a revered sports publication. A publication that I had been reading for as long as I could remember. I helped build their social presence with an ever-changing team. However, all of that was gone now. Like too many people, I became a modern day media statistic.

One thing I heard continuously after sharing my news was, “You won’t be out of a job long! Someone will snatch you up right away.”  Well, as I mentioned at the beginning of this, we recently hit the seven month mark. Seven months might not seem like a long time to most, but it really is. I miss going to work. I miss having a work family. I miss planning for events and content. I miss working with writers, editors, producers, athletes, etc.

I even miss meetings. WHAT?!

The past seven months have been an emotional roller coaster. I try to keep myself as busy as possible so I don’t find myself sitting on my couch feeling sorry for myself (Spoiler: It happens more often than I’d like to admit). It’s really difficult when you lose your job and know you did nothing wrong. Honestly, it sucks. But as I’ve said, I’ve kept myself busy. When I’m not applying for jobs, I try to get out of my apartment as much as possible. I’ll take a stroll around Central Park. Explore the city. See family. Spend time with friends. I take on freelance work whenever possible.

The hardest part has been the job application and interview process. It’s an emotionally draining job. One you don’t get paid for. You spend hours a day filling out online applications, tailoring your cover letters to what you think you the hiring manager wants to read and then you wait. You reach out to people in the industry who might know someone where you applied, but mostly you wait. You jump with anticipation when your phone rings with an unfamiliar number or an email drops into the primary tab in Gmail. Sometimes that email is only to tell you that the job you know you’re perfect for has been filled and you never even got a phone interview.

Then you finally receive an email that someone wants to set up a time for an in-person interview. YES! Do I be funny? Witty? Serious? What should I wear? Can I get away with a dress or should I wear a suit? How much time should I factor in for travel? Is the subway running without crazy delays? What did the interviewer think of me? Did they like me? Did I say all the right things or did they think I sounded like an idiot? You second guess every moment of the interview.  You know you have too.

Next up, the thank you email where you try to remember what you said to each person you met with to give the email a touch of a personal feel. You wait again.  Occasionally there’s more interviews, GREAT! Shampoo, rinse, repeat. Going deep into the interview process is when you start to get excited. You begin to imagine yourself working for this company. You plan how you’re going to get back on your feet. You begin to look at apartments if the job is in another state. You start thinking about the witty way you’ll tell social media that you’re finally gainfully employed again and how excited you are for the opportunity! Until you find out early one morning, or months later, or over a weekend that they’ve decided you’re not the right person for a job. That they’ve found someone who checks all their boxes. That they’ve decided to move in another direction. Sometimes you never hear back at all. This, my friends, is the most crushing part. The tears flow. You begin to question the whole process and ask when it’ll be your turn. Your friends and family say; “Well, it clearly wasn’t meant to be, and the perfect opportunity is right around the corner.”  This is what I’ve told myself numerous times since February.

Then you start all over again.

It’s a roller coaster, but we’re not at Six Flags, and I want off this ride.

It’s been seven months. I’m exhausted. All I want right now is to work somewhere where I am happy, where my work is appreciated, and where I’m paid enough to not have to freelance on the side. I don’t think I’m asking for much.

Now… who wants to #HireStef?






Posted in career, Social Media, Sports, Sports Business, Twitter | Tagged , , , , | 8 Comments